Nowadays, it's extremely important to invest in good marketing. It is vital to post engaging content to achieve success and popularity. Choosing the best marketing format isn’t as hard as it may seem. In fact, a recent study by Diode Digital found that online video is a 600% more effective marketing tool than print and direct mail combined. On the surface, video marketing is a visual strategy to promote or market a brand, product, or service. Businesses can greatly benefit from it due to its proven track record to boost engagement, grow audiences, and make a direct impact on the emotions of a consumer.
Here are some useful tips on how to get the best out of your video content.
1. Enhance your social media:
This one’s obvious. Platforms like Instagram, TikTok, Twitter, YouTube, LinkedIn, and Facebook are among the most useful when looking to promote assets in a video format. On Instagram, video performs better—on average—than other types of content when it comes to generating engagement. Staying updated on social media trends, formats and hashtags is key to figuring out when and where to post your content. It is important to make sure videos are visually engaging and high quality, using a video technology company such as View Labs ensures that your videos come out looking professional. Videos up to 2 minutes long get the most engagement, so the best format for a social media post is a sizzle reel. A sizzle reel is a short promotional video that highlights your business, product, or service. It doesn’t have to be boring though. View Labs exhibits your assets in a visually pleasing overview video that uses creative clickable content and engaging audio to best inform and engage viewers. If you prefer other formats, such as a 360 video or an aerial video, you can share a preview on social media that links to your website where prospects can watch it in its entirety. The sky's the limit.
2. Upgrade your email marketing:
Email marketing doesn’t have to look bleak. Research from Experian found that open rates rose from 7% to 13% when marketers used the word “video” in the email’s subject line. Distribute emails in the form of newsletters with eye-catching copy and design elements to increase video engagement. Gif versions of View Labs produced videos can be made to show prospects a preview and encourage them to click on links that redirect them to the full video. Refrain from overdoing it though. While Gifs can be engaging and a great marketing tool, if too many are used, they can be visually distracting and do the complete opposite of what they’re intended to do.
3. Increase engagement on your website:
If you’re going to link your videos in your emails or social media, they should direct to your website. Embedded videos should be displayed front and center. View Labs can provide codes to embed the videos and/or gifs to showcase a short clip of a video in which you can link to the full video. Embedding a video on your site will likely increase SEO and engagement. People stay on websites with videos 60% longer than sites with just text and pictures. Again, It is vital to show off your assets in a professional format that can be displayed on desktop and mobile sites. Opting for homemade footage can be a turn off for prospects. For example, instead of a simple virtual tour when displaying a property, including an interactive 360 video can be visually engaging, exciting and a great way to get prospects interested in your asset. In fact, when clickthrough rates between traditional videos and 360 videos were compared, research showed that 360 videos performed better. So leave it to the pros (like us at View Labs!) to make sure your video campaigns are professional, eye catching and an overall exciting experience for the prospects that visit your website.
Stay ahead of the curve and invest in strong video content for your marketing needs. View Labs is committed to providing a fully collaborative video production experience to best showcase your assets across a variety of platforms. Visit viewlabs.com to learn all about our proprietary offerings and connect with us to learn more about how we can take your marketing to the next level.