The Next Generation of Video Conferencing

March 2020 changed a lot. As in-person meetings became more and more dangerous, the world adapted to digital conferencing. Video conferencing platforms allow for safe face to face company-wide and team communication, plus the additional collaboration features like screen sharing and real-time file editing enforce productive teamwork. Many of us still to this day rely on applications like Zoom, Google Meet, and Microsoft Teams to conduct business. Conferencing platforms have become part of the integral workforce toolkit, reports show 62% of companies use three or more video calling platforms on a daily basis. It's safe to say conferencing platforms are here to stay, thus making it important to understand how they work .


Zoom is one of the most popular conferencing platforms with over 467,100 business customers. When compared to similar apps and services, Zoom has the highest maximum participant capacity. Under a stable internet connection, Video quality is up to 720p, audio is as clear as a traditional wired phone call. Navigation is easy, with a click of a link one is transported directly into a meeting without even having to create an account. Zoom works on several different devices and systems, making it accessible and easy to use.


There are downsides though. Zoom’s overall performance still depends on the Internet connection and capacity of a user. On average, it will need between 600MB to 1.70GB of data per hour. Zoom can only work at its full capacity when it is used with an internet connection plan with a download and upload speed of at least 5 Mbps. Unfortunately, your personal internet connection is the only one you have control over, meaning if you have a stable connection and someone else on the call doesn’t, you will still see their blurry and choppy video quality. It also requires an app download.


Zoom is just one example of the many conferencing platforms available. For most people, it might work perfectly well, for others it might not fulfill the demands of their job. Enter our newest innovation, 360 Meet. We created this technology based on the feedback we were getting from industry insiders, the most prominent request was to improve video quality. We also wanted users to have the ability to collaborate and to have all of their visual assets easily accessible to switch between. 360 Meet is a conferencing platform where you can host virtual tours while engaging with contacts in real-time. 360 Meet solves any lagging issues and quality degradations while viewing digital content, resulting in a synchronized, non-disruptive user experience. The quality of content matches the viewers max internet and device capability, regardless of the originators quality. Meaning if you have a strong connection, video quality will remain as smooth as your internet connection allows it to be.


There are situations where Zoom just doesn’t do enough. Within real estate, for example, when engaging with prospects, agents might call them via video call to show the details and layout of a property. A traditional camera will not give prospects the most accurate spatial explanation. It also won’t allow them to focus on details, it won’t be viewable at a customizable speed. Most importantly, the 360 tour would not be available to view at a later date, the agent would have to physically go to the location every time. With 360 Meet technology, agents can still continue video calling their prospect with the added bonus of a 360 virtual tour that will better showcase the property. At any point of the session, presenters can grant viewers control, allowing them to focus on the features most important to them. While an in person tour is often the best option, it isn’t always possible. Having the best salesperson available for every tour isn’t always possible, but it’s a lot easier when it’s virtual. With 360 Meet, View Labs replicated the in-person experience by allowing users to virtually tour through any space the same way they would in person, with the added benefit of being on a video call and getting questions answered on the spot.


As we continue to navigate through uncharted waters, it is vital that the technology we use on a daily basis continues to morph and adapt to any new circumstances in a quick and efficient way. Making the right decision about what conferencing platform your business should invest in now can make all the difference in the future. Find out how 360 Meet can revolutionize your workflow here.


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