Building Client Relationships Isn't as Hard as You Think

View Labs is here to help.


If 2020 has taught us anything, it's that a lot can change. Finding stability during waves of chaos is undoubtedly stressful, but advancements in technology offer us immense amounts of help. Come with us on a little adventure and let’s think back to the days before March 2020 when establishing connections with prospects looked completely different. In the past, we had in-person meetings and conferences, exploratory lunch-and-learns, and we discussed business over dinner. Now, video chatting has replaced in person conversations, virtual tours are the new open houses and online shopping is pretty much the norm. Although conducting business over online platforms can be intimidating, we have to acknowledge that these new online tools are here to stay. Therefore it’s vital to learn how to engage with and choose the right modern tools and solutions so you can build a connection with your prospect even if it seems impossible.


Although it may seem obvious, establishing a connection with a potential client is an integral part of a successful sale. Prospects need to feel as though they can trust you and your judgment, and that you have their best interests in mind. The more you get to know your prospect, and the more they get to know you, the easier the process. A good way to establish trust can be through online marketing, or word of mouth. Prospects should know who you are and what you do without having to dig too deeply. It helps to make your bio readily available, including information about properties you’ve recently sold. It is even more impressive when you can show off the technology solutions you’ve used in the past. View Labs offers standard video sizzle reels, aerial videos, 360 virtual tours, and much more. If you find any of those sample intriguing, please don’t hesitate to reach out!


With knowledge comes the importance of accessibility. One way of building a trusting relationship with your prospect is by making sure you are knowledgeable on details they might need help understanding. Be a friendly resource for useful real estate information, guidance and expertise to those in your marketplace. We know that at face value it may seem like it is harder to connect with people online vs in person, but the last few years have introduced us to so many different applications and methods of communication. You just have to choose the one that can best help you meet with your prospects and quickly answer any of their questions. It can be a hard adjustment at first but the numbers speak for themselves: as of January 2021 there were 4.66 billion active internet users worldwide - 59.5% of the global population. Of this total, 92.6% (4.32 billion) accessed the internet via mobile devices. There's a pretty good chance your prospects are among those people.


The next and most vital step in building a connection that leads to a successful sale is the digital toolkit you choose to showcase your properties and the technology you use to share it. For example, if prospects are interested in a large commercial space but cannot view it in person, the next best thing is to show them a 360° tour of the property. View Labs built autonomous robots just for that purpose. Our robots are capable of filming up to +25,000 sq. ft./hour. Our tours can accurately recreate the in-person touring experience and allow prospects to immerse themselves in their future space. If a simple 360° tour is not enough and you’d like to give your prospects a chance to preview the possibilities of a space, View AVR technology can do just that. With View AVR, content such as life-like furniture, animated text, cartoon characters, etc, can be rendered to achieve photorealistic 3D recreations of built or yet-to-be-built spaces. This technology can be used to virtually furnish a space that has been white boxed, as well as build out the environment directly from architectural plans. There are so many other video based solutions that View Labs can offer to ensure that your prospect is getting the most accurate, in depth view of a property possible. A quick visit to our solution page will give you all of the details.


The last and final piece of the puzzle-that View Labs solves so eloquently-is the platform that you choose to host virtual tours and meetings with your prospects. This is where you’d traditionally use FaceTime or Zoom to manually show prospects a property. View Labs designed 360 Meet in a way that ensures that the magic that happens at in-person showings and open houses remains the same. At View Labs we really value human connection, which is why we created 360 Meet, a platform that allows you to share 360° content while simultaneously conferring with your prospects. As our world continues to change, our solutions provide the stability to help you close your deals and continue on with your business endeavors as you would normally. With 360 Meet, you can host virtual tours while engaging with prospects in real-time. 360 Meet lets users simultaneously watch the same content and collaborate through shared controls, so they can focus on the details that matter to them, (vs you having to run around a property with a phone to capture all the details.) You can also converse with your prospects and offer them answers to any questions they have, just like you would in person. We’ve made sure that 360 Meet displays synchronized content on any device without latencies or sacrificed picture quality, resulting in a more harmonious conferencing experience. We really hope the days of blurry FaceTime virtual tours are over. 360 Meet is truly the closest thing you’ll get to an in person touring experience.


Connecting with your prospect and providing them with a top notch virtual experience can really make or break a deal. A successful deal with a prospect may mean you’ve built a relationship that can lead to more deals in the future. According to NAR, Only 25% of property sellers used an agent with whom they'd previously worked with, so it's important to stand out and provide the best of the best for your prospect. Otherwise you may end up in the company of the other 75% of agents that never work with their past clients again. Want to build long lasting relationships with your clients? View Labs is here to help. We’ve designed our digital solutions around the importance of in person experiences and our technology can and will make a difference in the speed and success of your current and future sales. We encourage you to contact us to set up a demo or to learn more about which solutions would best fit your business needs. We’re looking forward to hearing from you!


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